In an ideal world, a manufacturer or importer would know exactly how many cars they were going to sell in the coming years, which
motors and models. Sadly reality is very different, as we live in an increasingly fast-changing world.
New trends quickly come and go, consumer behaviour is hard to predict due to increasing communication, political decisions cause sudden changes in mentality, etc.
In this continuously changing market it is impossible to define accurate economic forecasts or production plans. That is quite normal. This does, however, present them with some tough challenges:
In order to tackle these challenges successfully, it is essential that importers & manufacturers can adapt more flexibly than ever to the reality. This is achieved by
thinking out of the box and therefore not only using the dealer network, but also selling cars through alternative channels.
Which specific benefits does this generate:
Quadriga always seeks solutions in which everybody wins: our supplier must benefit, and our customer must also earn an acceptable margin on the cars.